1 snacktime
This project has a logo that can be seen as a design.
They chose the theme colour (white and yellow). Posted some special posts in the Instagram, allowing visitors to see this interface.
The visitors can see their hashtag #snacktime2018 in this interface. It is a good way of publicity.
I can see they used several hashtags in their Instagram posts. But on the Facebook page, they just use these 2 hashtags. And the account name is “Assignment”. It’s so wired. Although it is our assignment, we need to change the account name to be our project name.
According to the presentation, this group created the business account of Instagram. We did not use the business Instagram account. Perhaps the business account is more suitable for such online digital story projects.
The offline activities are easier to carry out for this project because share snacks is a very friendly topic.
I didn’t see their official website.
In the proposal site https://hannieyu98.wixsite.com/snacktime, clicking the link is not the home page but the production plan page. For the proposal website, it may be better to enter from the home page. It can be seen that the site is mobile friendly and there are no problems when browsing the web on mobile phones.
However, this theme embodies more of cultural exchanges and interactions, and cultural conflicts are not particularly manifested here. This may be the disadvantage of this project.
2 Ad Venture
This group has designed a very special logo, published social media upload pictures with a specific background colour and theme colour. Moreover, special designs can be presented on the website’s headline.
The video production is quite professional, whether the documentary or the commercial. It can be seen that from the time the video was recorded, they began to design what kind of video they want to shoot. The tone and background music of the entire video is also carefully arranged. Even when they were doing the presentation, they were filming behind-the-scenes documentaries.
Because they made a personal documentary for their interviewee, their facebook page has been designed as a shop for sealing some products made by the interviewee.
They have used several hashtags in their social media account posts, in order to attract more viewers.
In the website section https://adventure2035.wixsite.com/adventure/a-little-day
The initial page to enter is not the home page, but their product list page. The link buttons of the following three social media accounts are very obvious, which also provides convenience for users to visit their online store.
However, the theme of cultural conflict has not been clearly demonstrated in this projects. The part with cultural conflicts is only reflected in the individual documentary video. Of course, making all social media platforms into online stores is indeed a propaganda tool that is very suitable for the interviewee. However, this may overlook the part of the cultural conflict we wanted to represent.
There is no doubt that Ad Venture is a very perfect and very professional project. It would be better to reflect more of the cultural conflict in social media.
